Shopper Messaging
Home Page (recommended)
Home page messaging on the banner is a great way to entice shoppers further into the conversion funnel and looking into products.
53% of merchants say upfront awareness of card-linked installments boosts high-ticket purchases.
Category Page (recommended)
Showing the as-low-as monthly pricing on this page can help drive consumers to higher order value products as seen opposite.
68% of consumers decide to use card-linked installments before checkout.
Product Page (required)
This is the most important page to feature Splitit and where the buying option is made; showing the monthly price will drive conversion and decrease friction at checkout.
90% of consumers who have never used Pay Later, would consider it if visible while shopping.
Product Page—Learn More (required)
It’s important to show "How Splitit works" here to explain the simplicity of the service, further driving conversion at checkout.
Cart Page (recommended)
Particularly if you have add-ons or multiple product baskets, this helps drive larger order values and in any situation drives shoppers to the final step.
Cart Page—Learn More (recommended)
Our educational Learn More pop-up is available here as well.
Tips
Particularly if you have add-ons or multiple product baskets, this helps drive larger order values and in any situation drives shoppers to the final step.- Make it clear upfront that no credit check, new loan, or new application is required.
- Emphasize that shoppers can use their existing credit card for 0% interest* installments (adding the standard T&C’s disclaimer).
- Add pay-later messaging on product pages, cart, and at checkout.
- Keep the payment process to as few steps as possible.
- Offer Splitit as a primary payment option on the checkout page (not buried under “Other Payment Methods”).
- Use one-click payment options for returning customers.
- Avoid technical jargon.
- Show a visual breakdown.
- Display a FAQ doc.
- Ensure the Splitit checkout experience is fast, responsive, and mobile-friendly.
- Use auto-fill for payment details to speed up entry.
- Charging fees to the shopper for using Splitit.
- Describing Splitit as “financing” or “credit.”
- Using the phrases “no interest," “0% Interest," “no fees,” or any variation on those phrases other than what is shown below as allowed.
- Using the phrase “no additional interest*" or “no additional fees*.” These phrases must be used with an asterisk “*”, including the clarifying legal statement “*Standard credit card T&Cs apply.”